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Employee Highlight: Alex Fridrich Ward

 

Brief introduction:

I started working as a printer for Kristin in 2012 and began working in the studio as her business grew. While I had some experience bookbinding before, I had never worked in such a focused environment where so much attention is paid to detail and the quality of the finished product. I learned most of my technique from Kristin, and I really appreciated her emphasis on efficiency of both time and materials.

How Did You Get Into Bookbinding?

I began bookbinding in college as a compliment to printmaking, which I was studying. At the time I was being introduced to the medium, I attended a exhibition of Jacob Samuel’s print portfolios. His stunning collaborations with some of my favorite artists gave me a framework for what I wanted to do.

Snapshot: What is an average day at work like for you?

While everyday includes different tasks I am most often at work cutting fabric and board, assembling boxes and glueing portfolios. I also screen print custom designs on book covers.

Favorite tools and materials:

That’s a tie between an Olfa cutter (the best small knife with breakaway blades) and the studio Kutrimmer (Kristin’s big paper and board cutter). Both are extremely sharp and effective!

Favorite type of project to work on at KDBooks?

Since I began bookbinding to expand my printmaking practice, I really enjoy when we get to create custom boxes for print portfolios. We did an amazing project with MOLAA last year that pushed our size boundaries to the limit creating a clamshell box for 22×30″ prints. Sometimes we only get to see these portfolios empty, in the studio before they are shipped off. But since we were working with a local museum and print studio, I got to see the finished project complete with prints.

Most challenging projects?

 

…are the best ones. I love complicated projects that require a lot of planning and forethought. The time really flies when you have to measure carefully and think every step through.

Favorite thing to listen to in the studio?

Democracy Now!, Ralph Nader Radio Hour, Rising Up with Sonali, the Aware Show with Lisa Garr… KPFK to be concise.

Other work/ jobs you care to talk about?

 

Outside of KDBooks I run the Collective Print Studio here in Long Beach. We provide fully equipped studio space to printmakers, offer community classes, and host print exhibitions.

Other Hobbies/interests?

I am an avid cook, cyclist, and yogi, though if you were to spend a few hours in the studio with us you would probably only know about the first one. We love to talk about food around here!

Ways your bookmaking skills translate in daily life?

Surprisingly, I am really excellent at building gingerbread houses now. I wouldn’t have guessed it but it requires basically the same skill set: patience and a light hand.

What I love most about this job:

 

I appreciate most the opportunity to be able to learn and practice this challenging medium. The only way to become truly proficient at this technique is to do it over and over.

 

Next Up: Kristin Dunn

 

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Employee Highlight: Rachel Hillberg

We thought it was about time we introduce the people who make up Kristin Dunn Bookbinding Design, so our clients, prospective clients and portfolio design friends can get to know us better.

Brief introduction:

I’ve worked as a studio assistant for Kristin Dunn Bookbinding and Design for four and a half years- almost as long as I’ve lived in Long Beach. Some of my specialties here include cutting and pressing insets, creating social media content and pretend eating the invisible food Kristin’s daughter Vanessa sometimes makes for us in the studio. I’m an avid bicycle commuter.

 

 

 

How Did You Get Into Bookbinding?

I’ve been interested in traditional bookbinding since I was a kid. I found a book in the craft section of the public library when I was 9 or 10 and thought it’d be fun to do that, but I don’t have access to that kind of machinery (big ream cutters, presses, and sewing frames). When I was getting my associates degree in studio art, a bookbinding class became available, and I took it the maximum amount of times you were allowed- which at the time was four. I learned that if you improvise, you can make books without all the fancy machinery and I fell in love.

 

Snapshot: What is an average day at work like for you?

My day involves what you might expect an art studio assistant to do: organizing the studio space, packing shipments, sometimes answering emails, and creating content to populate the blog and various social media venues. Kristin gives me a lot of creative freedom with blog and Instagram posts, which I enjoy.

I also help construct the portfolios, binders and boxes we make.

 

Favorite tools and materials:

I don’t go anywhere without my bone folder. Last year at our company Christmas party Alex gave Kristin and I both these beautiful agate bone folders she found at a printmaking convention. I love it! I wish all tools were as beautiful as they are utilitarian. On that note I also love the vintage book press we have in the studio. It’s a great throwback to the rich history of bookmaking.

 

Favorite type of project to work on at KDBooks?

A lot of my own personal artwork involves miniatures, so I’d probably have to say smaller works are my favorite, especially invitation presentation folders. I love the idea that they will contain a special message from a bride and groom or the host of a fancy party, and will be held and treasured by some lucky recipient. Small scale things are so precious and convey intimacy, and I like to daydream about them taking on a life of their own once they leave our studio and are filled with custom stationery.

 

Most challenging projects?

Larger boxes, especially notched clamshells. These kinds of boxes require a lot of precision, but you also need to work fast with larger works, so the glue doesn’t dry before you’ve smoothed the backcloth down.

Large orders of smaller boxes or invitation folders can be challenging in a different way, because repetition can be tedious. But I’ve really grown to love repetitive tasks. Not only can it be very meditative, I’m always especially proud of myself after churning out a lot of something. I’ve always had a really short attention span, so on a very personal level, I feel like it’s representative of personal growth for me.

 

Favorite thing to listen to in the studio?

Podcasts! If Vanessa isn’t in the studio it’s usually My Favorite Murder- I’m a lifelong crime fiction and true crime enthusiast. I wanted to be Nancy Drew when I was a kid. I also listen to a lot of  Maximum Fun shows. If Vanessa or her friends are around, nothing with swears, so it’ll be Shmanners or Still Buffering.

 

Other work/ jobs you care to talk about?

I also work as a freelance artist and designer and have made practicals/props for an indie TV show called the Friendless Five on ATT’s Fullscreen network. I made a lot of vintage looking envelopes, letters and posters, along with a set of books.

I also have a miniature stationery company called Tiny Telegrams, where I do a lot of work in codes and ciphers for holidays, birthdays, weddings and other fun occasions.

 

Other Hobbies/interests?

I play ukulele and sing, just for fun. A group of my friends have a weekly music night. I also enjoy gardening, reading.

 

Ways your bookmaking skills translate in daily life?

I’m very in demand with friends and family who are planning weddings or having babies. I’m focused on quality, and especially picky with paper quality, with is a blessing and a curse, I suppose.

I do enjoy that I find myself critiquing and often appreciating little details like restaurant menus while I’m out and about. Most people probably don’t look at things like that, but I think about how many of those little details are made by bookbinders like us. That’s pretty cool.

 

What I love most about this job:

There’s a lot I love about this job, so it’s hard to pick just one. Any day I can work with Kristin or Alex. I’m an extrovert and I like to work and talk when I’m able to. Alex is a certified yoga instructor, so sometimes on Monday mornings she’ll lead us in an hour of yoga before work. That’s my favorite way to start the work week.

And then, of course,  there are the portfolios. I have a job making things, so that’s the dream!

 

Next up, Alex Fridrich Ward!

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Foil Stamping vs Screen Printing

 

magnesium logo die

There’s nothing more satisfying that seeing your brand in print.  Whether it be on letterhead, mailers, T-shirt or in the case of our discussion on a professionally made custom portfolio book, ring binder or clamshell box.  It just screams success, “I’ve arrived”, “Look at me” and most importantly “Look at what I am presenting to you”.

There are a number of techniques that can be used to print your logo onto your custom made portfolio book.  The first process we will discuss here is called Foil Stamping.

FOIL STAMPING

Foil Stamping is a heat process in which a metal die is inserted into the foil stamping machine, it’s heated up, and then with a lot of pressure the image is transferred from a strip of colorful foil to your presentation piece.  The metal die is raised in the areas that will print and is recessed in the negative space.

What people love about foil stamping is that it creates a very rich solid color unlike any other process. Some foils are matte and some are glossy but they all have a finish that is smooth and consistent.  This process also creates an impression into the book cover from the heat and the pressure.  The pressure from the machine is distributed evenly over the raised surface of the die so if it’s a very small die the impression will go deeper because there are more pound per square inch whereas with larger dies the pressure will be spread over that larger area and the impression will be shallower.  The same goes with the types of lines used in the artwork.  If there is a large solid area the impression will be shallower whereas with the thin lines of a font which will press more deeply into the book or box cover.

testing colors for foil stamping
blind embossed (debossed) roses

While foil stamping does produce an amazing and truly impressive image it does have a few drawbacks.  This process doesn’t work well with very fine lines or photographic images, it is really best for straightforward graphic images, text and lines that are no thinner than 1/16″.  If the lines are too fine the metal can actually break down from the pressure.  If there are both thin lines and bold areas in the same artwork the amount of pressure needed to print the bold areas of color will end up overprinting the detailed area.  Secondly the colors are limited and quite finicky.  We are not able to exactly match logo colors and while there are hundreds of colors of foils out there, they don’t universally print on all fabrics and will all style of artwork so it requires a lot of experimenting and testing to know if a particular color will work with your artwork and on the surface that you chose.  For this reason the foil stamping colors that are available on our website are limited to some basic colors.  If you are wishing to use a color that you don’t see please let us know.  If you do require a specific color screen printing may be the better option or you can opt for a blind emboss (deboss) which has no color,  just the impression of the image as seen in the image above.

gold foil on ring binder spine

 

 

 

 

 

 

 

PROS

-rich smooth color

-beautiful impression

-classic professional look

CONS

-cost

-limited colors

-doesn’t lend well to very fine lines or photographic images

-limited size

-cannot layer colors

 

SCREEN PRINTING

Screen printing is a great and virtually limitless alternative to foil stamping.  When you place your order we will send you a digital template showing the boundaries of cover and the fabric.  You will plug in the color separated artwork, creating a separate file for each color and email those back to us.  From that artwork a fine meshed screen is made where the negative space is blocked out so that the ink cannot go through in those areas.  Where the mesh is exposed a thin layer of ink can be pushed through and onto the surface.  Multiple colors can be layered using a sophisticated registration process and the colors of your logo can be matched exactly.

We can cover an entire portfolio in screen printing, the only size limitation is the size of the screen which is almost always larger than the book that is being printed so these limitations are very seldom an issue.  The printing can wrap around the spine and onto the back of the book or box as seen in the image below or even run off the edges of the book.  This process can be a lot of fun and can really test the limits of the traditional formal artist presentation.  We can help you navigate this process so please reach out with any questions you may have.  Below is a breakdown of the Pros and Cons of Screen Printing

black wrap around screen printing
5 color screen print on white
neon orange printing bright pink

 

 

 

 

 

 

 

PROS

-any color can be matched

-any number of colors can be layered

-there is no size limitation

-image can wrap around edges and spine of book or box

CONS

-color may not seem as rich or vibrant as foil stamping

-there is no impression into the surface

-production time, screen printing will add a week to production time

 

If you have any questions about either of these processes or which would best apply to your artwork and project please call or email kristin@kdbooks.com. We’d love to hear from you